Laura Mulvey's Male Gaze Theory

The James Bond franchise is a clear  example of film objectifying females and forcing the audience to view females via the male gaze. The scene within, "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement by first of all, using editing techniques and camera angles / movement, to showcase the character of Jinx. We first see her through Bond's perspective as she emerges from the sea. The vignette on the camera makes it seem as if we're looking through the binocular's with Bond. The scene where she emerges is edited so that we watch it in slow motion, this really exaggerates the fact she's there to stimulate a male audience. She's portrayed as a piece of eye candy for the male audience in the way she presents herself too. The representation she gives is a constructed one, this is noticeable as early as when she walks up the beach towards the bar and over-emphasises the sexually suggestive way that she walks and the fact that by the time she get's close to Bond she's wearing a full face of make-up and she's already dry. The director obviously wants her to seem as sexually attractive as possible, as they'd want to appeal to the male audience more, like suggested in Laura Mulvey's male gaze theory, so the construction is formed like that suggested in Post-Modernist views of society and media and are seeing an interpretation of reality, a hyper-reality. Bond is shown as a dominant character throughout the scene, he keeps his famous calm and cool character, whilst talking to Jinx. The camera angles always seem to be looking up at Bond a little whereas they look down at Jinx, it could be because they want Bond to seem more powerful, and Jinx more of a innocent character, if this is the case it's a very hegemonic perspective, and supports the idea that men dominate women in film and society.